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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Michigan Center Michigan

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step of the process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization can present search engines what your site ought to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a reliable supply of information.

      The third step is local search engine optimization. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the services that you require. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which search phrases are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will be installed on your web site, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your website have found your site via search engine listings.

      If you’re thinking about working with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis may also compare your site to competing sites. As this consultation will probably be free of charge, there is absolutely no basis for you do not to benefit from it.

      It’s necessary for your company being optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.

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