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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Mayville Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the Search engine optimization services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your site is a reliable method to obtain information.

      The 3rd step is local search engine optimization. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the help that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise show you the way your search rankings happen to be improving from month to month.

      Google Analytics will be attached to your blog, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view what percentage of the website visitors to your web site are finding your site via search engines like google.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Because this consultation will probably be absolutely free, there is absolutely no cause of you do not to take full advantage of it.

      It’s important for your company to become optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you have a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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