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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Marshall Michigan

      Tom Johnston Is Your Best Option For SEO

      Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you want.

      Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This method involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your website must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your internet site is a trustworthy way to obtain information.

      Your third step is local search engine optimization. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the help that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will also explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your web site, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your site have found your blog via search engine listings.

      If you’re interested in working together with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will also compare your site to competing sites. Simply because this consultation will be absolutely free, there is absolutely no reason behind you not to take full advantage of it.

      It’s necessary for your business to be optimized for search engine listings. Strong SEO is vital to the health of any organization. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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      • Bing
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      • Calhoun
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      • MI