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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Marquette Michigan

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step in the process. This procedure involves making changes to a site in order to improve its search engine rankings. On-page optimization can display the major search engines what your web site should be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy method to obtain information.

      Your third step is local search engine optimisation. This really is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the support that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will allow you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the website visitors to your web site are finding your site via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will likely compare your website to competing sites. As this consultation is going to be absolutely free, there is no reason behind you not to benefit from it.

      It’s necessary for your small business to get optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you have a large national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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