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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Marquette Michigan
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll have the SEO services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This process involves making changes to some site as a way to improve its search engine results. On-page optimization can display the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a trustworthy source of information.
The third step is local search engine marketing. This can be important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise reveal to you how your search rankings are already improving from month to month.
Google Analytics will likely be attached to your site, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your blog have realized your website via search engines.
If you’re thinking about working with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Because this consultation will likely be free of charge, there is absolutely no reason for you do not to make the most of it.
It’s essential for your company to become optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you run a large national company or even a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building