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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Marine City Michigan

      Tom Johnston Is The Best Option For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll receive the SEO services you want.

      Johnston requires a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can present search engines like Google what your site needs to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy source of information.

      Your third step is local seo. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It is going to show you the way your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your web site, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your blog are finding your web site via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be free of charge, there is absolutely no basis for you not to take advantage of it.

      It’s important for your organization to get optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you manage a huge national company or a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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