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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mancelona Michigan
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your company in many ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search marketing services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of the process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a reliable method to obtain information.
The third step is local search engine optimization. This is certainly essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you require. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will enable you to see which keyphrases are yielding the best results. It will likewise demonstrate the way your search rankings have been improving from month to month.
Google Analytics will probably be installed on your web site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the targeted traffic to your website have found your blog via search engines like yahoo.
If you’re considering working together with Tom Johnston, you may contact him for any free video analysis of your site. The analysis may also compare your web site to competing sites. Because this consultation will likely be totally free, there is not any reason behind you do not to take advantage of it.
It’s necessary for your small business being optimized for search engines. Strong SEO is important to the healthiness of any company. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
- Website Optimisation
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- Google Maps
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- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building