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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Lowell Michigan

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

      Johnston needs a three-step procedure for SEO. On-page optimization is the initial step in the process. This procedure involves making changes to your site as a way to improve its search engine results. On-page optimization can display search engines what your web site should be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.

      Your third step is local seo. This is certainly important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will help you to see which keyphrases are yielding the best results. It will also show you how your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what number of the website visitors to your web site are discovering your site via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation is going to be absolutely free, there is no cause of you do not to take advantage of it.

      It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is important to the health of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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