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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Linden Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one from the process. This method involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can present search engines what your blog ought to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy method to obtain information.

      The third step is local search engine marketing. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your blog, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the people to your site are finding your web site via search engines like google.

      If you’re thinking about working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is no reason behind you not to take full advantage of it.

      It’s important for your company to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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