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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Kingsford Michigan

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can show search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a trustworthy source of information.

      The 3rd step is local seo. This can be required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will likewise reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be placed on your website, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your web site have realized your site via search engines like google.

      If you’re interested in working together with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will even compare your website to competing sites. Because this consultation will likely be absolutely free, there is not any basis for you not to benefit from it.

      It’s essential for your company being optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • 3 Map Pack
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      • Bing
      • Google
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      • SEO Consultant Services
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      • Cost
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      • Local
      • GEO
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      • Dickinson
      • Kingsford
      • Michigan
      • MI