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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Kalamazoo Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step of the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show search engines what your website must be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the help that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will also show you how your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your web site, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the visitors to your website are finding your website via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be free of charge, there is not any cause of you not to take full advantage of it.

      It’s essential for your business being optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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