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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Kalamazoo Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, low quality SEO could be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll obtain the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This technique involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your web site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a reliable supply of information.

      The next step is local search engine marketing. This really is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the services that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise show you how your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your web site, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the targeted traffic to your web site are discovering your web site via search engine listings.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will likely be absolutely free, there is absolutely no basis for you not to take full advantage of it.

      It’s important for your company to become optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you run a large national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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