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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Howard City Michigan

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the SEO services you will need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes to your site to be able to improve its search engine results. On-page optimization can display search engines like yahoo what your website must be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy method to obtain information.

      Your third step is local seo. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It is going to reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your website, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the website visitors to your web site are finding your web site via search engines like yahoo.

      If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Since this consultation will likely be totally free, there is no cause of you do not to take advantage of it.

      It’s necessary for your company to be optimized for search engines like google. Strong SEO is important to the health of any business. Whether you operate a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • On Site SEO
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      • 3 Map Pack
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      • Bing
      • Google
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      • Cost
      • Affordable
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      • Web
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      • Local
      • GEO
      • 43.382007
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      • Montcalm
      • Howard City
      • Michigan
      • MI