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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Holland Michigan

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your organization in many ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO can be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll have the Search marketing services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your blog ought to be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This really is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding the best results. It will explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your website, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your blog are discovering your site via search engine listings.

      If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of your site. The analysis may also compare your site to competing sites. Simply because this consultation will probably be free of charge, there is not any reason for you not to take advantage of it.

      It’s vital for your organization to get optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you manage a large national company or a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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