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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Harrisville Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO can benefit your business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you need.

      Johnston requires a three-step method of SEO. On-page optimization is the first task from the process. This technique involves making changes into a site so that you can improve its search engine rankings. On-page optimization can show search engines like yahoo what your website must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It will also reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your blog, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the visitors to your blog are discovering your site via search engine listings.

      If you’re thinking about working with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will also compare your site to competing sites. As this consultation is going to be absolutely free, there is absolutely no reason behind you not to take advantage of it.

      It’s necessary for your organization being optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you have a large national company or even a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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      • Alcona
      • Harrisville
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      • MI