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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Grandville Michigan

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your site is a trustworthy way to obtain information.

      The next step is local search engine marketing. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which search phrases are yielding the best results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your site are discovering your site via search engines.

      If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation will be totally free, there is absolutely no reason for you do not to take full advantage of it.

      It’s important for your business being optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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