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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Erie Michigan
Tom Johnston Is Your Best Option For SEO
Professional SEO will benefit your small business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search engine optimization services you want.
Johnston needs a three-step method of SEO. On-page optimization is the first step in the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your web site should be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.
The next step is local seo. This is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the help you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding ideal results. It is going to explain to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be placed on your site, which means it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your site have found your blog via search engine listings.
If you’re thinking about utilizing Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis may also compare your web site to competing sites. Because this consultation will be absolutely free, there is no reason behind you do not to make the most of it.
It’s vital for your small business to get optimized for search engines. Strong SEO is vital to the fitness of any company. Whether you have a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.
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