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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Eau Claire Michigan

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search engine optimization services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is step one from the process. This procedure involves making changes to some site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a trustworthy way to obtain information.

      The next step is local search engine marketing. This really is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be set up on your blog, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the people to your blog have found your site via search engines like google.

      If you’re enthusiastic about working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no cause of you do not to make the most of it.

      It’s vital for your organization being optimized for search engines. Strong SEO is vital to the health of any business. Whether you have a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • Eau Claire
      • Michigan
      • MI