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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving East Tawas Michigan
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, low quality SEO can be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you want.
Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization can display search engines what your blog needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy supply of information.
Your third step is local search engine optimization. This really is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.
Google Analytics will probably be installed on your site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your site are finding your website via search engines like yahoo.
If you’re enthusiastic about working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will be totally free, there is no reason for you not to benefit from it.
It’s vital for your organization to get optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you manage a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.
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