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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving East China Michigan
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, low quality SEO might be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the SEO services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show search engines what your site needs to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your internet site is a reliable source of information.
The next step is local search engine optimization. This is certainly necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be able to get the support that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which search terms are yielding ideal results. It will likewise demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will be installed on your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the people to your web site are discovering your web site via search engines.
If you’re interested in working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. As this consultation will probably be free of charge, there is no reason behind you not to benefit from it.
It’s important for your company to be optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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