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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Dansville Michigan

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your organization in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you need.

      Johnston requires a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes into a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your web site needs to be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

      The next step is local search engine marketing. This is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the support that you desire. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be attached to your blog, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your blog are finding your website via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is absolutely no reason for you not to make the most of it.

      It’s vital for your company being optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you manage a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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