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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Byron Michigan
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston offers the expert SEO services that you require. Johnston is an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task of the process. This technique involves making changes to your site in order to improve its search engine rankings. On-page optimization can present the major search engines what your web site must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a trustworthy supply of information.
Your third step is local search engine optimization. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the assistance that you require. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will assist you to see which search phrases are yielding ideal results. It will likewise demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will likely be set up on your website, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the visitors to your site have realized your site via search engines like yahoo.
If you’re considering working with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. Because this consultation will likely be free of charge, there is no reason for you do not to take full advantage of it.
It’s vital for your organization being optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building