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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Buchanan Michigan

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll receive the SEO services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can display search engines what your website must be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your internet site is a reliable method to obtain information.

      The third step is local search engine optimization. This is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the help you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search terms are yielding ideal results. It will also demonstrate how your search rankings have been improving from month to month.

      Google Analytics will probably be placed on your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what percentage of the people to your site are finding your web site via search engine listings.

      If you’re considering working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is no reason for you not to take full advantage of it.

      It’s important for your business being optimized for search engines. Strong SEO is essential to the fitness of any organization. Whether you have a big national company or a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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