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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Buchanan Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a trustworthy way to obtain information.

      The 3rd step is local search engine marketing. This can be required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the support that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which keyphrases are yielding ideal results. It will show you how your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your site, which means it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the targeted traffic to your web site are finding your web site via search engine listings.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will likely compare your site to competing sites. As this consultation will be free of charge, there is not any reason behind you do not to benefit from it.

      It’s important for your organization to get optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a big national company or a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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