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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Breckenridge Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you require. Johnston is definitely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first task of the process. This method involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your site is a trustworthy source of information.

      The third step is local search engine optimization. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the support you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It is going to demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be attached to your web site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the website visitors to your web site have found your website via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. Because this consultation will be free of charge, there is absolutely no cause of you do not to take full advantage of it.

      It’s essential for your small business being optimized for search engine listings. Strong SEO is crucial to the health of any organization. Whether you operate a large national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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