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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Belleville Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in several ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services you need. Johnston is surely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll receive the SEO services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes into a site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your website needs to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your website is a trustworthy supply of information.

      The 3rd step is local seo. This can be essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your website, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the people to your website have found your site via search engine listings.

      If you’re considering dealing with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will even compare your blog to competing sites. Since this consultation will probably be free of charge, there is absolutely no reason behind you not to benefit from it.

      It’s important for your organization being optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you operate a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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