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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Avoca Michigan
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can provide the expert SEO services that you require. Johnston is definitely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you will need.
Johnston has a three-step method of SEO. On-page optimization is step one from the process. This method involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can display search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your website is a reliable supply of information.
The 3rd step is local search engine optimization. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will enable you to see which search terms are yielding ideal results. It will likewise reveal to you the way your search rankings are already improving from month to month.
Google Analytics is going to be set up on your web site, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your blog have found your web site via search engines like google.
If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis may also compare your web site to competing sites. Because this consultation is going to be absolutely free, there is not any basis for you do not to take full advantage of it.
It’s necessary for your organization being optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
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- Mobile & Phone
- Link Building
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