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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Algonac Michigan

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the Search engine optimization services you need.

      Johnston needs a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your blog should be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your site is a reliable method to obtain information.

      The next step is local search engine marketing. This really is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll can get the assistance that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will assist you to see which search phrases are yielding ideal results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your site, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to view what number of the people to your web site are finding your site via search engine listings.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. Because this consultation is going to be absolutely free, there is not any basis for you not to take full advantage of it.

      It’s necessary for your company being optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any company. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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      • Saint Clair
      • Algonac
      • Michigan
      • MI