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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Yarmouth Port Massachusetts
Tom Johnston Is Your Best Option For SEO
Professional SEO may benefit your organization in several ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you require.
Johnston has a three-step strategy to SEO. On-page optimization is step one of the process. This procedure involves making changes into a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog ought to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy way to obtain information.
The 3rd step is local seo. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll get the support that you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to demonstrate the way your search rankings happen to be improving from month to month.
Google Analytics is going to be set up on your site, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the people to your site are finding your web site via search engines like yahoo.
If you’re interested in working with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be totally free, there is not any cause of you not to take advantage of it.
It’s necessary for your company being optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you manage a sizable national company or a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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