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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Yarmouth Port Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll have the Search marketing services you need.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first task from the process. This process involves making changes into a site to be able to improve its search engine results. On-page optimization can show search engines like yahoo what your website should be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your website is a reliable method to obtain information.

      The 3rd step is local search engine optimization. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the services that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It will also reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your blog, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the people to your website have realized your site via search engines like google.

      If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. As this consultation will be absolutely free, there is not any basis for you not to make the most of it.

      It’s necessary for your business to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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