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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Worcester Massachusetts

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, bad quality SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the Search marketing services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step in the process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your internet site is a reliable way to obtain information.

The 3rd step is local seo. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which search terms are yielding the greatest results. It will likewise demonstrate the way your search rankings are already improving from month to month.

Google Analytics will likely be set up on your website, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see how many of the people to your site are discovering your website via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be absolutely free, there is not any reason behind you do not to take advantage of it.

It’s vital for your small business to get optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you run a huge national company or even a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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