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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Wilmington Massachusetts

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, low quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to a site in order to improve its search engine rankings. On-page optimization can display search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your internet site is a reliable method to obtain information.

The 3rd step is local search engine optimisation. This is certainly required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the services that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will assist you to see which search phrases are yielding greatest results. It will explain to you how your search rankings are already improving from month to month.

Google Analytics will be set up on your site, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog are discovering your blog via search engine listings.

If you’re interested in working with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will likely compare your site to competing sites. Because this consultation will be free of charge, there is no cause of you do not to take advantage of it.

It’s essential for your business to get optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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