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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Westwood Massachusetts

Tom Johnston Is The Best Choice For SEO

Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you want.

Johnston has a three-step approach to SEO. On-page optimization is the first step in the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show search engines like Google what your web site needs to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your internet site is a trustworthy way to obtain information.

The next step is local search engine optimization. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which keyphrases are yielding greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your web site are finding your blog via search engines like google.

If you’re considering working together with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis may also compare your web site to competing sites. Since this consultation will probably be totally free, there is not any reason behind you do not to make the most of it.

It’s necessary for your company to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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