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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving West Springfield Massachusetts

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, poor quality SEO can be damaging for your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll obtain the SEO services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your site must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy method to obtain information.

The third step is local search engine optimisation. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It will also reveal to you how your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your site, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what number of the website visitors to your site are discovering your website via search engines like google.

If you’re considering utilizing Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you do not to take full advantage of it.

It’s essential for your organization being optimized for search engines like google. Strong SEO is vital to the healthiness of any organization. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • 42.125793
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  • Hampden
  • West Springfield
  • Massachusetts
  • MA