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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Wakefield Massachusetts

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll receive the Search engine optimization services you need.

Johnston has a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your site is a reliable source of information.

The next step is local search engine marketing. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the help that you desire. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It will likewise reveal to you the way your search rankings are already improving from month to month.

Google Analytics will likely be installed on your website, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to see how many of the targeted traffic to your web site are finding your website via search engines like yahoo.

If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will also compare your web site to competing sites. Because this consultation is going to be absolutely free, there is no basis for you do not to take full advantage of it.

It’s necessary for your business to become optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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