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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Vineyard Haven Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you need.

      Johnston has a three-step method of SEO. On-page optimization is step one from the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site ought to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy way to obtain information.

      The next step is local seo. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the support that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It will show you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be placed on your web site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your website are finding your website via search engines like yahoo.

      If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation is going to be totally free, there is not any cause of you not to take advantage of it.

      It’s essential for your company to become optimized for search engines. Strong SEO is important to the health of any business. Whether you run a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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