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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Topsfield Massachusetts

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO can benefit your organization in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you want.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of the process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

Your third step is local search engine optimisation. This can be necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the assistance that you require. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will also demonstrate the way your search rankings are already improving from month to month.

Google Analytics will likely be attached to your blog, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to see what number of the people to your site have found your web site via search engine listings.

If you’re enthusiastic about working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis may also compare your web site to competing sites. As this consultation is going to be free of charge, there is absolutely no basis for you not to benefit from it.

It’s vital for your organization to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you run a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • 42.661793
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  • Essex
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