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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tewksbury Massachusetts
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll get the SEO services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This method involves making changes to a site to be able to improve its search engine results. On-page optimization can display search engines like Google what your website should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy source of information.
The next step is local search engine optimization. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be set up on your web site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the people to your website are finding your web site via search engines like yahoo.
If you’re considering working together with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will likely be totally free, there is absolutely no reason behind you not to take advantage of it.
It’s necessary for your small business to be optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.
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