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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Sutton Massachusetts

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging in your site. Tom Johnston provides the expert SEO services that you require. Johnston is definitely an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the SEO services you require.

Johnston has a three-step procedure for SEO. On-page optimization is the first step of the process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show search engines like Google what your blog must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your site is a trustworthy method to obtain information.

The 3rd step is local seo. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you require. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It is going to explain to you how your search rankings are already improving from month to month.

Google Analytics will probably be set up on your site, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the website visitors to your site are finding your website via search engines.

If you’re interested in utilizing Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation is going to be free of charge, there is no reason for you do not to benefit from it.

It’s necessary for your business to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • Worcester
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