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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Stockbridge Massachusetts
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the Search engine optimization services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is step one in the process. This process involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your site ought to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your internet site is a reliable source of information.
The next step is local search engine optimisation. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the help that you desire. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search terms are yielding the best results. It will show you how your search rankings are already improving from month to month.
Google Analytics will be set up on your blog, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your website are discovering your website via search engines.
If you’re interested in working together with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will also compare your website to competing sites. Simply because this consultation will probably be free of charge, there is no cause of you do not to benefit from it.
It’s vital for your small business to become optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you run a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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