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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Spencer Massachusetts

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display search engines like Google what your blog must be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a reliable supply of information.

      The next step is local search engine optimization. This really is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the services you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your website, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your site are discovering your blog via search engine listings.

      If you’re considering working with Tom Johnston, you can contact him for the free video analysis of the site. The analysis may also compare your site to competing sites. As this consultation is going to be free of charge, there is absolutely no cause of you not to take advantage of it.

      It’s essential for your organization to become optimized for search engines like google. Strong SEO is vital to the fitness of any organization. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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