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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Southborough Massachusetts
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, bad quality SEO could be damaging in your site. Tom Johnston can offer the expert SEO services that you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the Search marketing services you want.
Johnston needs a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a method to show search engines that your internet site is a reliable method to obtain information.
The next step is local seo. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the help that you require. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the people to your website have found your site via search engines.
If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. As this consultation will be free of charge, there is not any reason behind you not to take advantage of it.
It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is important to the fitness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.
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