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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Southampton Massachusetts
Tom Johnston Is The Best Choice For SEO
Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes to some site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site must be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a trustworthy supply of information.
The next step is local search engine optimization. This can be essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the services that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will likewise reveal to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your site, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to view what number of the people to your website have found your site via search engines.
If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of the site. The analysis will likely compare your web site to competing sites. Since this consultation will be absolutely free, there is absolutely no reason behind you do not to benefit from it.
It’s necessary for your business to become optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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