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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving South Deerfield Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, bad quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a trustworthy way to obtain information.

      The 3rd step is local seo. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you require. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will enable you to see which search phrases are yielding greatest results. It will also explain to you the way your search rankings have been improving from month to month.

      Google Analytics will be set up on your web site, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your site are discovering your site via search engines.

      If you’re considering dealing with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your site to competing sites. Since this consultation will probably be free of charge, there is absolutely no reason for you not to make the most of it.

      It’s important for your organization to get optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you run a huge national company or a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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