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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Shelburne Falls Massachusetts
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.
Johnston needs a three-step approach to SEO. On-page optimization is step one in the process. This technique involves making changes to your site in order to improve its search engine rankings. On-page optimization can present the major search engines what your site should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable way to obtain information.
The third step is local search engine optimisation. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be able to get the support that you require. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to demonstrate the way your search rankings have been improving from month to month.
Google Analytics will likely be installed on your web site, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your site are finding your web site via search engine listings.
If you’re considering utilizing Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis may also compare your website to competing sites. Since this consultation will likely be free of charge, there is absolutely no reason behind you do not to take full advantage of it.
It’s necessary for your small business to become optimized for search engines. Strong SEO is important to the health of any business. Whether you operate a large national company or even a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- Shelburne Falls