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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Sagamore Beach Massachusetts

      Tom Johnston Is The Best Option For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll have the Search engine optimization services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines what your website must be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a reliable source of information.

      The 3rd step is local search engine marketing. This really is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the help that you desire. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will help you to see which search terms are yielding the greatest results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your web site, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to find out how many of the website visitors to your blog have realized your blog via search engines like google.

      If you’re considering working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. Simply because this consultation will be totally free, there is no basis for you do not to take full advantage of it.

      It’s essential for your organization to be optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you manage a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 41.793263
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      • Sagamore Beach
      • Massachusetts
      • MA