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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Rochester Massachusetts
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, low quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search marketing services you need.
Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This process involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can display search engines what your website should be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.
The third step is local search engine optimisation. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the help that you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will enable you to see which search phrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be attached to your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your web site have realized your site via search engines like google.
If you’re interested in dealing with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis may also compare your site to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you not to benefit from it.
It’s essential for your company to be optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you run a huge national company or a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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