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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Pittsfield Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you want.

      Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your site ought to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your internet site is a reliable supply of information.

      The 3rd step is local search engine optimisation. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will also demonstrate how your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your site, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your blog are discovering your website via search engines like yahoo.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis may also compare your site to competing sites. Since this consultation is going to be totally free, there is absolutely no reason behind you do not to make the most of it.

      It’s necessary for your business being optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you manage a large national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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