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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Pembroke Massachusetts

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is definitely an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you will need.

      Johnston needs a three-step approach to SEO. On-page optimization is step one of your process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy supply of information.

      Your third step is local search engine marketing. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will show you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be installed on your web site, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your web site have realized your website via search engine listings.

      If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will be free of charge, there is no cause of you do not to make the most of it.

      It’s necessary for your small business to become optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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