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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Oxford Massachusetts

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you need.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to a site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy way to obtain information.

      The next step is local seo. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the support you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will allow you to see which search terms are yielding greatest results. It will likewise show you the way your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your blog, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your web site are discovering your site via search engines like google.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Since this consultation will likely be free of charge, there is not any reason behind you do not to benefit from it.

      It’s essential for your company to become optimized for search engines. Strong SEO is important to the health of any company. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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