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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Otis Massachusetts
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your small business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you require.
Johnston has a three-step method of SEO. On-page optimization is the first step of the process. This procedure involves making changes to your site as a way to improve its search engine results. On-page optimization can display search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a way to show search engines that your website is a reliable method to obtain information.
The third step is local search engine marketing. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will help you to see which search phrases are yielding the greatest results. It is going to explain to you how your search rankings are already improving from month to month.
Google Analytics will be installed on your blog, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your website have found your site via search engines like yahoo.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will be free of charge, there is no reason for you not to benefit from it.
It’s necessary for your company being optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you run a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
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- White Hat
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- Link Building