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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Osterville Massachusetts
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll get the Search marketing services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step of your process. This procedure involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can show the major search engines what your web site must be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your site is a reliable supply of information.
The third step is local search engine marketing. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the services that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will show you how your search rankings happen to be improving from month to month.
Google Analytics will likely be placed on your blog, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your site are discovering your site via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, you may contact him for the free video analysis of the site. The analysis will even compare your web site to competing sites. Because this consultation will be totally free, there is absolutely no basis for you not to take full advantage of it.
It’s important for your business to become optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
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- Google Maps
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- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building