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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Orange Massachusetts

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.

Johnston needs a three-step approach to SEO. On-page optimization is the first task from the process. This technique involves making changes to your site in order to improve its search engine rankings. On-page optimization is capable of showing search engines what your web site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your website is a reliable method to obtain information.

The 3rd step is local search engine marketing. This is certainly essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the assistance that you desire. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which keyphrases are yielding ideal results. It will reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will be installed on your site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the targeted traffic to your website have realized your blog via search engines like google.

If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no cause of you not to benefit from it.

It’s vital for your business to get optimized for search engines. Strong SEO is essential to the health of any business. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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