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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Norton Massachusetts

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your small business in several ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the SEO services you require.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step of your process. This procedure involves making changes to your site as a way to improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines that your internet site is a trustworthy way to obtain information.

      The next step is local search engine marketing. This can be essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the help that you require. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your site, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the visitors to your web site have realized your web site via search engines.

      If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis may also compare your web site to competing sites. Simply because this consultation is going to be totally free, there is not any cause of you do not to take advantage of it.

      It’s necessary for your business being optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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